We began with a brand identity redesign to make Cali Tribe Apparel more distinctive in the eco-friendly clothing market. The new logo reflected the easygoing, sustainable California lifestyle they wanted to project. We used a natural color palette and modern, minimalist typography to create a cohesive and recognizable brand image across all touchpoints, from their website to product packaging.

Next, we launched targeted social media ads on platforms like Instagram and Pinterest to engage eco-conscious fashion enthusiasts. These ads highlighted the sustainability of Cali Tribe’s clothing, showcasing the brand’s commitment to the environment and featuring imagery that resonated with their California-inspired aesthetic. By collaborating with influencers who aligned with their values, we were able to increase brand visibility and credibility.