First we worked to narrow down a target audience, building a complex avatar of the “Ideal

Customer”. Using current data based on users, location, market trends, and other parameters,

we established the best target market for Luna Nueva. We then worked on building a strong,

cohesive narrative, ensuring their brand story and mission resonated with their target

audience. We pulled strategic messaging from their story to reflect the brand's ethos of

sustainability and heritage. By highlighting the natural ingredients, small-batch production, and

the story behind each bottle, we effectively resonated with their target audience. We optimized

their website to reflect their artisanal, clean, and sustainable values, increasing user

engagement and enhancing the brand experience. Additionally, we strategized competitions,

branding events, and social events that grew their following and positioned Luna Nueva as a

premium tequila in the competitive spirits market.