Case StudY
EXCEL4WARD E-LEARNING PLATFORM
Explore how we helped an online education platform grow their student base through
strategic marketing campaigns.
Case StudY
EXCEL4WARD E-LEARNING PLATFORM
Explore how we helped an online education platform grow their student base through
strategic marketing campaigns.
The work we have done so far
increase in course enrollments
reduction in cost-per-acquisition
growth in email subscribers
return on ad spend
Intro
EXCEL4WARD E-LEARNING PLATFORM
Excel4ward offers a diverse range of online courses aimed at personal and professional growth.
They faced challenges in scaling their student base. The objective was to reduce acquisition
costs while boosting enrollments and maintaining long-term engagement.
We began by identifying high-value audience segments seeking career advancement and
personal development. Our social media ads on platforms like Facebook and LinkedIn were
designed to drive immediate interest and sign-ups. Through compelling ad copy and engaging
visuals, we connected Excel4ward with learners who were motivated to enhance their skills.
By executing a comprehensive SEO strategy, we improved search rankings, driving organic
traffic to the course pages. We focused on optimizing course descriptions with keywords
relevant to career growth and personal development, positioning Excel4ward as a thought
leader in the e-learning sector.
Envoy
Our Role
Targeted Social Media Advertising
SEO and Content Marketing
Email Campaigns for Lead Nurturing
Landing Page Optimization
Analytics & Reporting
Our email nurturing campaigns helped convert interested leads into paying students by
delivering educational content, success stories, and promotional offers directly to their inboxes.
Optimized landing pages, featuring user-friendly interfaces and strong calls-to-action, further
enhanced conversions.
Why CHoose Us
MARKETING IS AN INVESTMENT
Here’s why Excel4ward trusts us to make the most of their budget:
Proven Expertise
Implemented targeted social media ads that resulted in a 50% increase in course enrollments for Excel4ward.
Executed an SEO strategy that boosted search rankings, driving organic traffic to Excel4ward's course pages.
Customized Strategies
Created custom social media campaigns that connected Excel4ward with audiences seeking career advancement and personal growth.
Designed email nurturing campaigns that delivered educational content and success stories, effectively converting leads into students
Commitment to Growth
Reduced Excel4ward’s cost-per-acquisition by 35%, optimizing budget use and making student acquisition more efficient.
Increased email subscribers by 40%, providing a steady stream of potential leads for future course promotions.
Collaborative Partnership
Worked closely with Excel4ward to refine ad copy and visuals, ensuring alignment with the platform’s mission of empowering learners.
Focused on long-term engagement through optimized landing pages and compelling calls-to-action, solidifying Excel4ward's presence in the e-learning sector.
Get In Touch
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