Case StudY
Solstice Beauty
As your digital Envoy, we lift the burden of managing ad campaigns, allowing our clients to devote themselves fully to their expertise and vision.
Case StudY
Solstice Beauty
As your digital Envoy, we lift the burden of managing ad campaigns, allowing our clients to devote themselves fully to their expertise and vision.
The work we have done so far
increase in website conversion rate
decrease in cart abandonment
increase in engagement on Instagram and Facebook
return on ad spend
Intro
SOLSTICE BEAUTY
Solstice Beauty is a makeup and skincare brand known for its commitment to high-quality, cruelty-free products that cater to a wide range of skin tones and types. Their product line focuses on clean ingredients and intentional formulations that enhance natural beauty while supporting skin health.
Although they have a strong foundation and a loyal customer base, Solstice struggled to connect with a broader audience. Their social media ads were underperforming, with high ad costs and a low return on investment. Even as their online store attracted traffic, they faced high cart abandonment rates, and converting visitors into buyers remained a challenge. In a saturated beauty market where new brands emerge daily, expanding beyond their customer base proved difficult. Solstice needed a strategy to extend their reach and build engagement with potential customers.
Through our multi-platform strategy, Solstice Beauty saw tremendous growth and engagement across their social media channels, particularly on Instagram and Facebook. We implemented dynamic retargeting campaigns aimed at reconnecting with users who had engaged but hadn’t yet made a purchase, significantly lowering their cart abandonment rate by 20%. This was achieved by creating highly personalized ads, using dynamic product feeds to show customers the exact items they left behind.
Envoy
Our Role
Strategy
Ad Management
Retargeting
Creative Design
Copywriting
Conversion Optimization
Analytics
Campaign Execution
Reporting
For creative design, we produced ad visuals that not only highlighted Solstice’s unique product qualities but also evoked the feeling of self-care and confidence that their customers sought.
We also focused on enhancing customer experience by creating engaging and informative
content that resonated with Solstice’s audience on a deeper level. By sharing customer
testimonials, behind-the-scenes content, and product tutorials, we helped position Solstice not
just as a brand, but as a trusted source of beauty. This engagement strategy led to a 150%
increase in social media engagement, as customers felt more connected to the brand’s story
and mission.
Additionally, we ran A/B tests on creatives and copy to refine the messaging and visuals,
ensuring that the ads resonated with Solstice’s audience. Our focus on customer-centered,
narrative-based ads helped drive a 25% increase in website conversion rates, positioning
Solstice not just as a beauty brand, but as a trusted part of their customers’ daily routines.
Why Choose Us
Marketing is an investment
Here’s why Solstice Beauty trusts us to make the most of their budget:
Proven Expertise
Created engaging content like testimonials, behind-the-scenes insights, and tutorials for deeper audience connection.
Developed ad visuals that emphasized product uniqueness and aligned with brand values of simplicity, beauty, and wellness.
Customized Strategies
Focused on narrative-driven, customer-centric ads to enhance engagement, driving a 150% increase in social media interaction.
Implemented dynamic retargeting campaigns that reduced cart abandonment by 20% using personalized ads and product feeds.
Commitment to Growth
Ran A/B tests for continuous improvement, leading to a 25% increase in website conversions.
Fostered a sense of community, transforming Solstice into a trusted beauty source with loyal followers.
Collaborative Partnership
Maintained transparency and open communication to ensure smooth campaign execution and adjustments.
Positioned Solstice as a brand that embodies self-care, gaining recognition and a growing customer base.
Get In Touch
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